The Shuswap region is quickly becoming one of British Columbia’s most promising agri-tourism destinations. Known for its scenic landscapes and strong agricultural roots, the area is now home to a growing number of farms, heritage sites, and food producers that welcome visitors looking to connect with local food, culture, and history. This shift toward experience-based agriculture isn’t just good for tourism—it’s also redefining the commercial value of rural properties.
In 2023, the launch of the Shuswap Farmstand Tour brought new attention to the region’s family-run farms and artisan producers. Supported by a provincial grant, the tour links visitors to operations in Falkland, Salmon River, Yankee Flats, and Silver Creek, where farmstands offer fresh eggs, produce, honey, flowers, meats, and value-added goods. Stops like Highland Meadows Farm, Ravenwood Acres, Keenan Family Farms, and BEE Yours demonstrate how traditional agricultural operations are diversifying into markets, tours, and event venues. These operations are building brand value, expanding income streams, and strengthening the tourism economy—all from land previously considered purely agricultural.
Monte Creek Ranch Winery
The Shuswap’s wineries, cideries, and orchards further contribute to the region’s growing appeal. Around Salmon Arm, for example, a thriving mix of farms, breweries, cheese producers, and u-pick fruit stands has made the area a hotspot for culinary tourism. At the same time, heritage destinations such as the R.J. Haney Heritage Village and Museum bring historical context and educational value to the tourism experience. Just east of the lake, Quaaout Lodge and Talking Rock Golf Course—developed by the Skwlax te Secwepemculecw—showcase the potential of Indigenous-owned tourism initiatives that are rooted in culture and land stewardship.
For commercial appraisers and investors, these properties present unique challenges and opportunities. Unlike traditional farmland, agri-tourism operations generate diversified income through farm-gate sales, event hosting, accommodations, and tours. Properties with a strong public presence, well-developed brands, or cultural heritage elements may command higher market interest despite their rural location or zoning limitations. Factoring in grants, operational scale, and seasonal risk is essential for accurate valuation.
Credit: The Shuswap Agricultural Association
As demand for local food, authentic experiences, and sustainable travel grows, agri-tourism in the Shuswap is proving to be more than a lifestyle—it’s an economic asset. And for those in commercial appraisal, recognizing the evolving value of these hybrid properties is key to understanding the region’s real estate future.
As agri-tourism continues to grow in the Shuswap, it’s reshaping how we view rural land use and commercial value. Whether rooted in family heritage, cultural tourism, or entrepreneurial innovation, these properties are creating lasting economic and community benefits. Have you explored the potential of agri-tourism in your own property or investment strategy?
